Do you know why you do not occupy the first lines in Google? Perhaps you just made one of the grossest mistakes that many site owners make.
Strict analytics is the key to success
Here at Fénix Digital Technology we analyzed a large number of websites, many of which from small to large corporate ones contain similar errors. This article talks about 8 common SEO errors. Of course, we immediately explain how to avoid them or how to solve your problems with search engine optimization. Check this list and make sure that you are not making any of these errors!
Our experience is invaluable
First of all we would like to mention our SEO vision, which represents so to speak, holistic website optimization. This means that we not only focus on the content or technical your website aspects. But also take into account User eXperience — UX is user experience. UX has an important role for SEO. Therefore we will consider a wider range of questions and tips for eliminating SEO errors!
Slow website loading speed
Error #1: Slow website loading speed. The first thing we would like to pay attention to is the website loading speed. The faster your website, the faster Google will approve it.
Google PageSpeed Insights
Google has a very useful tool for checking the your website speed — Google PageSpeed Insights. This tool gives you an overview of what aspects need to be improved to improve the speed of a particular page on a website.
High-quality web optimization must necessarily include an improvement in the download speed parameter. Conduct a web seo audit for speed pages — find out if the webpage speed meets the search engine requirements.
Not optimized images or videos
Error #2: Not optimized images or videos. The first recommendation we often give is to optimize your images and videos. Many websites have relatively large images that take a long time to load pages.
Resizing images allows faster download times. For example, if you have a website on WordPress, you can do it yourself inside the system. Or install a plugin that does this for you. Check your website, do a website speed test — find out how fast it works.
How else can I speed up my website?
Another tip is to enable browser caching and gzip compression. Both of them will speed up your website. Browser caching will help your site load faster for returning visitors. And Gzip compresses static files, which speeds up their download to your browser.
If you are installing a WordPress boxed solution. We also recommend that you carefully read the activated plugins. Do you actually use all of them? Perhaps some of them can be replaced by another plugin that combines several functions. The best advice we can give you in order to optimize your site: the fewer plugins you have loaded, the better. Similarly, the fewer plugins connected, the faster your WordPress package can load.
Why do I need website SEO audit?
First of all, in order to check whether your images or videos are optimized. For a qualitative analysis, it is necessary to conduct a website SEO audit from a professional. Of course, each ready-made solution makes the website several times heavier. Most of the beautiful WordPress themes and additional plugins for them — they do not allow the website to compete adequately in the search. Of course, if you made your web project to order and it has a high-quality architecture, you will have all the trump cards in your hands.
For example, website design in Fénix Digital Technology eliminates unnecessary codes and plugins. Our specialists carry out comprehensive website optimization during project developing. As a result you get a clean and easy web product that is relevant in search results.
Invalid or missing Google keywords
Error #3: Invalid or missing Google keywords. Keyword is one of the most important website ranking elements. An attempt to rank a website by using incorrect keywords is quite common. If you want to take first place in the search results — you must make sure that you use the right keywords for each page.
Too General Keywords
One of the biggest customer mistakes that Fénix Digital encounters: owners optimize keywords that are too general. For example, if your business is relatively small and you want to compete for a car rental request, then you charge too high. Try to come up with something more specific than this phrase. Otherwise you are competing with all car rental companies around the world! For a small company such competition is doubtful.
Add tail to your keyword
Make the keyword longer. Make sure that you add the request required specific word. We call this specific word — tail. Website optimization will be more successful with the tail.
Finally the SEO conclusion Fénix Digital Technology specialists
The longer and more your keywords specific, the higher your chances of ranking for them. Of course, this also means that the search volume for this keyword is decreasing. But you can compensate for this: optimize the large number of pages on your website for different long-tail keywords.
Ultimately your website will receive more traffic for the right keywords than ever. Conversely if you optimized one keyword that has high competition on the Internet, you would not be able to achieve good relevance in the Google search.
Find out: are all your website keywords in place! Conduct a SEO audit of the website which includes content analysis.
Unable to invite people to your website
Mistake #4: Unable to invite people to visit your site. If you have never done SEO optimization of a website before and when creating it you didn’t write metadata, then it’s almost impossible to invite people to visit your website.
Meta data is important data that appears on the search engine result pages (SERP). Accordingly metadata appears when the website is suitable for certain requests. Data includes the name of the page and its meta description.
The meta description is not a ranking factor, but it plays an important role in optimizing click speed (CTR). CTR gives some insight into how potential visitors actually click on your website in SERP.
High-quality website optimization
High-quality website optimization should include the meta descriptions development. Fénix Digital Technology’s SEO specialists optimize meta descriptions with clear and engaging excerpts about what potential visitors can find on your website. Therefore it is easier for visitors to understand whether this page contains the information they are looking for.
Finally, many potential visitors will be convinced that your website will provide an answer to their search query. As a result your page will receive more traffic and will be more relevant in the search for other visitors. Check out how potential visitors see your website and react to it. Conduct a website SEO audit, correct errors and increase its significance for the target audience.
Title does not match page content
Error #5: The title does not match the page content. The correct title is one of the main components of a successful material. The page title is still one of the most important factors in Google’s ranking. So you need to make sure that your title reflects the content of each page. The page title should also not be too long. If it is too long (currently 400 to 600 pixels), it may be rejected by the Google search engine. At best potential visitors will not be able to read the full headline in the search results.
Error #6: Content neglect. We regularly write about creating interesting content on this blog, because we encounter sites that do not work well to create their content. It is important to make sure that every page on your website has decent content of at least 300 words.
You may not be visible to search bots.
Otherwise you cannot count on Google to see you as an expert on a particular topic when you wrote only two sentences about it. This approach tells Google that your page is probably not the best result for matching a search query. Therefore, content and website content optimization is an important component of SEO.
Of course, you don’t have to think about Google as your audience all the time. You write for your visitors, not for the search engine. Google’s mission is to organize global information and provide the best possible answers when searching. Thus, writing quality content for your audience is also what leads to Google’s approval.
What is quality content?
Quality content is unique and useful information in an accessible language. Therefore content duplication with other websites should be avoided. Do not make a mistake — do not make pastes. At the same time, your text should be easy to read for the target visitor. Fenix Digital analysis shows: visitors do not use texts that are crowded with keywords, because it reduces the text readability and understanding.
Qualitative website content optimization should include three components:
- Interesting and useful materials for the target audience
- Texts uniqueness
- Keyword Content Balance
However Fénix Digital Technology’s copywriters are always ready to help you.
No calls to action
Mistake #7: There are no calls to action for your visitors. When visitors get to your website, it is extremely important to delay them and motivate them to take the necessary action. You don’t want your visitors to find useful information on your website and immediately return to the search?
Calls to action on your website
This is why you should encourage your target audience to take action through your website. The best way to do this — to create a call to action (CTA) which is a target button. The button offers an action to your visitor. For example: the “buy” button on the product page or the “Register” button for newsletter.
Fenix Digital Agency experts recommend: make sure that every page has at least one call to action. The page purpose should be clear. Conversely, if you add several disparate buttons next to it, you lose the page focus. In this case there is a danger that your visitors will not be able to perform the action you need.
Choose the right target for each your website page. Also make sure the CTA stands out from your design. A call to action should be highlighted and clearly visible so that it is not missed. Conversely, if the button fits too much into the webpage design, it will attract fewer clicks. Make the button stand out, but not blend in with the design. Do not be afraid to use bright colors!
Your website mobile future
Error #8: Have not thought out your website mobile future. At the end of May 2018, Google changed the indexing system and launched the Mobile First index for mobile devices. This means that Google is primarily considering the mobile version of your website to decide how highly you should be rated. Therefore, if the desktop version is brilliantly configured, but the mobile version does not respond at all — you have a lot of work to do!
Is your site mobile?
A great way to check this out is to use the Google Mobile Test. After passing the test you will receive information: whether your website is suitable for display on mobile devices or not. What errors impede mobile promotion and what needs to be fixed. But do not stop there!
The best advice we can give
- Visit your website from your mobile phone
- Browse the pages for a while and try clicking on each button, image, and link
- Find out what will happen and how each element on your site works
Check the operation of your site yourself by answering the questions:
- Everything works as expected?
- Can you buy something on your website using your mobile phone?
- Are all pages displayed correctly?
SEO website analysis
Carrying out website SEO analysis we find that many of them contain the same errors, that we have listed in this article. To fix them and optimize the website qualitatively, conduct a full website audit. If you recognize your mistakes among the listed website errors, hurry to fix them. The most minimal thing you should do in favor of your resource:
- Focus on webpage speed
- Write great content or hire a copywriter
- Optimize the Right Keywords
- Set up a website mobile version
- Create calls to action
And if you are still not sure that people will already want to visit your website — contact Fénix Digital Technology’s professionals. High-quality website optimization is the key to success and a good investment in your business!
Let’s Create a strategy in 3 steps
- Send us an information about your project and we will determine the scope of work
- We will contact you, discuss the project, agree on the details and start working
- Optimize Your Website: Contact us now